AMD has silently started dropping the prices of its Radeon RX 7000 "RDNA 3" GPUs to compete against NVIDIA's SUPER family & the RX 7900 XT is the first to see this pricing update with a new MSRP set at $749 US.
We were expecting AMD to offer price cuts on its Radeon RX 7000 GPUs given the performance per dollar uplifts that the NVIDIA SUPER GPU family brings. The first graphics card to see price cuts is the Radeon RX 7900 XT GPU.
The AMD Radeon RX 7900 XT originally launched at $899 US and we have since seen the card drop below that. The card first received its price cut a few months back when AMD positioned it at US $849 and we have also seen the card go below $700 US in certain promotional deals during Black Friday 2023. However, AMD has officially reached out to TweakTown and confirmed the new $749 US MSRP & 769 Euros EU MSRP for the 7900 XT and we can already see many variants selling for below that.
According to TweakTown, the new pricing is part of the "special promotional pricing program" and a $100 US reduction to the last MSRP of $849 US. This is done to tackle the NVIDIA GeForce RTX 4070 Ti SUPER which will have an MSRP of $799 US. The NVIDIA GeForce RTX 4070 Ti spec bump should bring it close to the RTX 4080 Non-SUPER in terms of performance so that might have made AMD go for the price cut even before the release of the graphics card. The Radeon RX 7900 XT has a larger 20 GB VRAM and may stand out in certain rasterized titles.
As you can see in the prices from Newegg below, various variants are now starting at $709 US. The MBA variant was only a limited production so that cannot be found at major retailers anymore but these custom designs offer great cooling and unique designs which gamers can select from: