After Facebook, Instagram, Super platform coming? Meta has a secret!
Meta, the company that owns Facebook and Instagram, has been secretly testing Super, a live-streaming platform modelled after Twitch, according to a Business Insider report.
As per Mashable, Meta had reached out to influencers to test the platform, and they gave the publication information and a complete deck of slides that the business has been using to pitch the service to creators. Super has only been used by a hundred creators so far.
A Meta representative said in a statement given to Business Insider that Super is a totally distinct product and not a part of its other platforms, like Facebook or Instagram.
The public can access Super's website. The website's footer states that the service is provided "by NPE Team from Meta." The developer team at Meta known as NPE works on the release of new applications. There don't seem to be any additional references to Meta on Super's website besides that footer.
Super has been discussed in news reports before. In contrast to how it was described in a Bloomberg report from 2020, the product is very different today. Super was promoted at the time as a "Cameo-inspired tool" that would enable Facetime-style calling between famous people and their fans.
Some features, like the ability to take selfies with creators, do appear to have been carried over. The platform appears to have changed course to become more of a Twitch rival for live streaming, though.
According to the pitch deck, Super will give creators a similar opportunity to monetize their streams as Twitch does. Viewers can donate to their favourite creator and purchase supplemental content through tiered subscriptions.
For the time being, the creator keeps all of their earnings. The pitch deck also features a
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