AEW Just Made A Huge Los Angeles Times Mistake
AEW has become a go-to destination for more hardcore wrestling fans in North America, but they aren't doing themselves any favors by allowing opportunities with outlets such as the Los Angeles Times to slip by. All Elite's flagship show, Wednesday Night Dynamite almost never cracks a million viewers. Some argue that there are better metrics for examining a show's impact, but to advertisers, these numbers still matter a great deal.
The biggest question AEW may be facing moving forward is how to grow its viewership base. WWE doesn't need to worry as much about the ratings simply because its brand's footprint is big enough that it leads to deals like the one it made with NBC Universal. Tony Khan may have visions of a streaming service in the future, but it was WWE's massive content catalog that made the WWE Network a must-have for wrestling fans. It's worth recalling that up-to-date Raw and SmackDown episodesweren't a part of WWE's streaming service offerings.
Related: Why Hiroshi Tanahashi Should Beat Jon Moxley At AEW X NJPW Forbidden Door
Given AEW's need for mainstream exposure, a recent note by Dave Meltzer in the June 20 edition of the Wrestling Observer Newsletter was eye-catching, to say the least. "When AEW was in Los Angeles, the Los Angeles Times had interest in doing a story on the promotion and the company never got back to them," Meltzer revealed. "It’s not like this doesn’t happen with WWE at times, even with major outlets, but AEW isn’t in the position to not work with media at that level." He also notes that a story in the Los Angeles Times would have been a good opportunity for All Elite to gain some exposure in an area where a lot of important people from Warner Bros. Discovery live. WBD has not pushed
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