For the past three years, there's been an absence in the video game industry. The COVID-19 pandemic took with it many in-person conventions and E3, the largest annual gaming convention of the year, was one such example. E3 organizer Entertainment Software Association attempted a shift to a digital-only event with dubious results, but the intent has always been a return to an in-person convention. That intent has now become a plan, with the ESA announcing an in-person E3 will be returning in 2023.
The ESA characterizes E3's return in 2023 as a «week of titanic AAA reveals, earth-shaking premieres, and exclusive access to future video games.» Yet E3 will also be bringing back a controversial aspect of the convention from before the pandemic. E3 2023 will be open not only to publishers, developers, journalists, content creators, and other industry workers, but also to consumers. The exact structure of E3 2023, which will balance in-person components and digital showcases, will be confirmed at a later date.
Future E3 Events Might Be Digital-Physical Hybrid
E3 2023 will also be organized by a different team, with the ESA announcing that it's partnering with ReedPop for next year's event. ReedPop is best known for running events including PAX and the Star Wars Celebration, as well as other major hobby conventions. ReedPop has promised to deliver a «world-class event» with E3 2023, seeing the event as a «tremendous honor and privilege.»
There are certain to be questions about E3 through the next year, however, such as where E3 fits in the current landscape of video game conventions, particularly with the introduction of the Summer Game Fest and many other digital gaming events that now take place in June. There are also questions
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