A24’s Men Missed The Perfect Tagline Opportunity
The divisive A24 release Men might be a trippy, nightmarish psychological horror movie, but the indie missed a trick by failing to use the best possible tagline for its premise. A24’s Men is one of the most anticipated horror movies of 2022. A haunting meditation on grief, power, abuse, and gender performance, the unsettling psychological horror sees Jessie Buckley’s grieving heroine Harper accosted by a slew of men at an isolated country cottage, with all of her attackers being played by British character actor Rory Kinnear under layers of prosthetics and CGI trickery.
The surreal concept of Men has resulted in the movie dividing audiences. While many critics praised the ambitious visuals and accomplished direction, other viewers complained that the message of Men was overly didactic and lacked depth. Perhaps the movie’s biggest mistake, however, was Men’s marketing team managing to fumble a perfect marketing opportunity by not using the ideal tagline for the movie.
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The Alex Garland-directed horror movie sees Kinnear play men (and, disturbingly, boys) of every age, all of whom share the same leering face despite being different people. Men’s gruesome ending explains the origins of this creepy visual motif to an extent, but what can’t be explained is how the filmmakers missed a perfect tagline for the movie’s posters. Men’s marketing materials went with the deeply bland tagline “What haunts you will find you,” when the posters could have read “Men: They’re all the same."
Admittedly, this cheeky tagline might not have fit the tone of the art-y elevated horror effort. However, it is so thematically fitting and on-point that it is surprising the A24 marketing department (who
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