A breakdown of China's Games Market | GDC 2022
Jeffrey Rousseau
Staff Writer
Friday 8th April 2022
At GDC 2022 last month, Omdia senior analyst Chenyu Cui gave a rundown of what the current landscape looks for publisher strategies, top grossing games, and more.
With regards to the PC market, she describes it as stable right now but said that it's also stagnant as it lacks a new growth driver.
However, consumer game spending was approximately $11 billion dollars for the year of 2021. This represents a growth of 4.3% year-over-year.
Moving onto console market breakdown, Cui's talk notes that hardware lifetime sales became officially available in 2021.
The Nintendo Switch made up 42% of sales, Sony's PlayStation 4 came in second with 38% of sales, and Microsoft's Xbox One was third with 17% of the market share.
She notes that the Switch's success was driven by three factors. It was released in China at the end of 2019 prior to the lockdown, its software appeals to a wider audience of people, and the cost of the console also attributed to its success.
Meanwhile, the mobile game market reached $35 billion in consumer spending last year, which Cui said saw a growth of 8% year-over-year. In 2021, new titles were popular but the lack of monetization options didn't contribute much to in-game spending.
She also explained that among the phone users, Android devices lead the mobile market, accounting for for 85% of users, with iOS making up 14%. She explains that this creates more choices for publishers and developers for game distribution on the market.
With regards to the top three performing PC games in China, Cui notes that they are all published by gaming giant Tencent.
League of Legends led with $1.1 billion generated, second was Dungeon Fighter at $876 million and Cross Fire came in
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