2024 Toyota Land Cruiser Returns as a Hybrid With a $30K Price Cut
Toyota's next-gen Land Cruiser is a hybrid set to launch in spring 2024 with a much lower price.
"Since its introduction in the US market in 1958, the Land Cruiser evolved over the years," Toyota says(Opens in a new window). "Now, Land Cruiser stays true to its heritage, returning as a high-quality off-roader at a more accessible price point that will take a wider range of customers on numerous backcountry adventures across the globe."
Toyota says the new Land Cruiser will be priced "in the mid-$50,000 range and be announced closer to its on-sale date." That's almost $30,000 cheaper than the 2021 Land Cruiser, which had a starting price of over $85,000.
The 2024 Land Cruiser, however, doesn't claim to be a direct successor to the 2021 model, which was more of a luxury SUV. The new version is slightly smaller; 4.4 inches narrower and 1.2 inches shorter for "more off-road prowess," Toyota says. It seats up to five, while the 2021 version could accommodate up to eight, according(Opens in a new window) to Kelley Blue Book.
The vehicle will feature Toyota's newly designed dash screen with updated connectivity, including over-the-air updates. A suite of self-driving assists will apply light braking and steering when appropriate.
A new hybrid powertrain should improve the 2021 model's dismal 14mpg fuel efficiency, but Toyota says it will reveal the 2024 model's miles-per-gallon closer to its launch date. Hybrids are usually just as expensive as gas-powered vehicles or more, making the price drop even more notable. Toyota still hopes to enjoy a big margin on the 2024 Land Cruiser, Reuters reports(Opens in a new window), as is common with larger SUVs.
The choice to launch the vehicle as a hybrid, not an electric vehicle, may draw
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