Xbox’s Sarah Bond Addresses Supporters of Activision Merger

gameranx.com:

Xbox Corporate Vice President of Game Creator Experience & Ecosystem Sarah Bond made the unusual step of reaching out to Xbox fans who supported them throughout these past few months on the issue of the Microsoft Activision deal.

As reported by Techraptor, Sarah shared this message on Twitter:

“The Xbox community support & advocacy for the ABK acquisition is epic. We may not always agree with outcomes – but we’re encouraged almost 40 countries have approved, and are continuing constructive dialog to move forward.

Staying positive & respectful of all involved is key to realizing our vision of bringing everyone who loves to play, together. Thank you.”

Let’s take a few minutes to analyze that message. The first sentence is really the only one where Sarah expresses her gratitude.

The second sentence may seem confusing, because Sarah is no longer referring to the fans, because they are not the one who ‘don’t always agree with outcomes’. Actually, it’s the countries and regions whom they have been convincing to accept the deal.

Sarah cites the now 40 countries and regions who have approved the Microsoft Activision deal, many of whom did so without even adding any conditions for that approval.

Much of the attention of the coverage has been the three major regulators that Microsoft saw as the biggest hurdles against their ability to get the deal to push through. That would be America’s FTC, the relatively newer UK CMA, and the European Commission on Competition.

However, there was a bit of confusion on how exactly these regulators were important to Microsoft’s deal and how much impact they can actually create.

As we now know, the FTC suing Microsoft to block the deal actually isn’t enough to really block it. On a procedural