Xbox Is Increasing The Price Of Game Pass And The Series X
Last year, Xbox head Phil Spencer hinted during a conference that certain things in the Xbox ecosystem may see price increases relatively soon, claiming that the company won't be able to keeps things at the same price forever. Well, it seems like that day has finally come, as it's been revealed that Microsoft will be increasing the price of both the Xbox Series X and an Xbox Game Pass subscription over the next two months.
First reported by The Verge, the Xbox Series X will see a moderate price increase to £479.99 in the UK, €549.99 across a bunch of European countires, CAD $649.99 in Canada, and AUD $799.99 in Australia. The only countries that won't see an Xbox Series X price increase are the US, Japan, Chile, Brazil, and Colombia. These price increases will take place on August 1, though the Xbox Game Pass price increase will take place a bit sooner.
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Starting on July 6, the price of both Xbox Game Pass Ultimate and a standard Game Pass subscription on consoles will increase for pretty much all regions, rising from $14.99 per month to $16.99 (€14.99 / £12.99) and $9.99 a month to $10.99 (€10.99 / £8.99) respectively. For those of you who are existing Game Pass subscribers, these price changes won't go into effect until August 13. PC Game Pass subscriptions won't be changing at the moment, though it's possible it could see a price hike in the future as well.
As for the reason behind the price increases, head of communications for Xbox Kari Perez explained in a statement to The Verge that the company simply "adjusted the prices to reflect the competitive conditions in each market", which is a fancy way of saying Microsoft and Xbox just want more money from you.
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