Wizards of the Coast admits using AI art after banning AI art
Magic: The Gathering publisher Wizards of the Coast has been forced to admit that it published a marketing image for the game featuring “some AI components,” despite an initial insistence that the art was “created by humans and not AI.” Wizards of the Coast had banned the use of AI artwork in its products in 2023, after AI-generated artwork appeared in a Dungeons & Dragons sourcebook and caused an outcry.
The image, since deleted, was posted on X (formerly Twitter) by the official Magic: The Gathering account on Jan. 4. It showed five Magic cards resting on a valve-powered device next to a pressure gauge, in a brass-and-wood-filled steampunk laboratory setting. “It’s positively shocking how good these lands look in retro frame,” the post read.
Many fans were quick to point out elements in the image that bore the hallmarks of generative AI — in particular, difficulty rendering fine details in a consistent way (around bunches of cables, for example, or on the dial of the pressure gauge). But the Magic account initially dismissed these claims.
«created by humans» Right… pic.twitter.com/gf9TUXWSPA
“We understand the confusion by fans given the style being different than the card art, but we stand by our previous statement,” the publisher replied, in another since-deleted post. “This art was created by humans and not AI.”
But a few days later, Wizards of the Coast acknowledged that it had been mistaken.
“Well, we made a mistake earlier when we said that a marketing image we posted was not created using AI,” the Magic account said in a statement posted to X on Jan. 7. “As you, our diligent community pointed out, it looks like some AI components that are now popping up in industry standard tools like Photoshop crept into our
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