Why you might want to strut your stuff in Game Dev Fashion Week

gamedeveloper.com:

Last week a tweet from the folks at New Zealand game studio Runaway caught my eye. It was promoting #gamedevfashion week—a fun social media hashtag inviting game developers to show off their fantastic wardrobes.

Something about their promo struck a chord. Maybe it's because spring is around the corner, and I'm looking forward to shedding my bulky North Face parka. Or maybe it's just the idea that game developers—like anyone else—deserve a chance to feel good about how they dress and present themselves to the world.

I pinged the folks at Runaway to see if there was anything more to learn about their social campaign, and it turned out, there was. CEO Zoe Hobson said the goal of #gamedevfashion week wasn't just to celebrate clothes, it's also a chance to highlight diversity in the video game industry. "We thought a Game Dev Fashion Week could be a fun way to highlight 'what a game developer looks like,' she said. It would also "break down some of the preconceptions (and misconceptions)'" about the field.

Hobson had a few more fun thoughts to share about the effort—and some shots of the Dunedin-based studio to inspire your wardrobe this week.

First things first—if you're thinking that game dev fashion week needs to look like the high-concept runways you'll see in Milan or New York, relax. Hobson encouraged developers to "wear what they're comfortable in, what expresses their sense of self and what makes them feel good."

But it's also a chance to ask yourself what clothes fit those standards that aren't the ones you'd normally wear to work. "One of the things I love about Game Dev Fashion Week is that it encourages us to come to work in clothes we wouldn't normally wear to work," she said, also alluding to the fact that some devs