Why Subway Surfers maker Sybo believes in gaming for good

venturebeat.com:

We're thrilled to announce the return of GamesBeat Summit Next, hosted in San Francisco this October, where we will explore the theme of «Playing the Edge.» Apply to speak  here  and learn more about sponsorship opportunities  here . 

Sybo has more than 150 million monthly active users and four billion downloads for its 11-year-old Subway Surfers game. And that audience has been receptive to the company’s continuous focus on supporting environmental projects.

And the company keeps finding ways to support more causes. Today, Sybo has teamed up with Milkywire, an impact platform for supporting environmental projects. Sybo has made a fixed donation of $25,000 to support high-quality conservation projects worldwide. Moreover, the company has introduced limited edition in-game activations to encourage players to contribute to Milkywire’s impact funds. The contribution is aimed at preserving the Amazon Rainforest.

In addition to supporting Milkywire, SYBO has also pledged donations to Mission Blue, an organization led by renowned oceanographerSylvia Earle. Mission Blue is dedicated to protecting marine ecosystems, and SYBO’s contribution will aid their important work.

The inspiration comes from the top: Mathias Gredal Nørvig, CEO of SYBO, who is co-writing a book, Gaming for Good, with Jude Ower, founder and CEO of PlayMob. I spoke with Nørvig and Ower about their passion for the cause at the recent Games for Change conference in New York.

To encourage environmental action within the Subway Surfers community, SYBO has introduced an optional in-game purchase of a limited edition Toad Outfit for the fan-favorite character, Yutani. The studio has committed to donating 100% of the profits from these purchases to environmental