Why Stranger Things Season 4’s Split Release Strategy Will Work
It is a risky decision to split Stranger Things season 4 across two separate drops in late May and early July, but there is a reason why this strategy will work for Netflix. Viewers have been waiting years for a new season of Stranger Things and, in summer 2022, two of them will arrive at once. At least, that is how the streaming service has chosen to present its latest offering, with Stranger Things season 4 being released not as one nine-episode block, but as a five-episode half-season and another four-episode half-season a few months apart.
Episodes 1-5 of Stranger Things season 4 will arrive on Netflix on May 27 while episodes 6-9 will follow on July 1. This will mark the first time that the streaming service has split a season of Stranger Things, a show that until now has been one of Netflix’s most binge-watched projects. However, the decision is a canny one that will work for the series, since its basis can be found in the shifting tone of the show itself.
Related: Stranger Things Season 4 Missed Its Best Period Setting
Stranger Things has changed a lot since season 1. Where the show was once a dark drama with some supernatural elements, by Stranger Things season 3, the series had incorporated broad character comedy and a far faster pace into proceedings. The scope ofStranger Things has changed with each passing season and Netflix’s release strategy is a clever way of acknowledging this. While Stranger Things season 3 frustrated some viewers who opted to binge-watch the overstuffed outing, season 4 will force viewers to take their time with the show and discourage them from being frustrated by subplots in the process. Season 3 set up too many story strands and inevitably left them hanging for episodes at a time,
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