Why Is Everything So Grey In Thor: Love And Thunder?
It feels like we have been waiting for the Thor: Love and Thunder trailer forever. It feels that way mostly because people love to uncritically hype up Marvel movies, and they need trailers for material, and to get people excited. I thought my main takeaway would be a greater understanding of Thor’s post-Endgame plot as the last OG Avenger still in the ring (are we counting Hulk in Professor Hulk mode?), or perhaps a greater appreciation for Natalie Thortman. Instead, I’m left with a greater distaste for the colour grey.
The constant buzz around this trailer has perplexed me a little bit. At this point, we all have a ticket to ride on the Marvel express. Sure, there are some floating voters who see some Marvel movies in the cinema and wait for others on streaming services, but chances are if you’re reading this (as is almost definitely the case if you’re invested enough to know this the shortest trailer-to-release window we’ve ever had), you’re not one of them. You’re an opening weekend, big bucket of popcorn type of fan. I’m not judging - I’ve had my Doctor Strange ticket secured for weeks.
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Trailers are adverts. They can be helpful in selling a movie you’re otherwise unsure of, or in showcasing its best features to a friend, and like all adverts you never know exactly how effective they are until they go away. I’ve only seen adverts for Fantastic Beasts when I’ve been physically in a movie theatre already (something I likely do more than the average person), and it has gone on to suffer the lowest Harry Potter gross ever. Then again Morbius was everywhere and still sunk, so it’s hard to gauge. The point is, trailers are primarily advertising,
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