Thor: Love And Thunder Revealed Major Plot Details Through Action Figures, And This Has To Stop

thegamer.com:

I am fully on board the MCU hype train. I've been critical of how our obsession with Marvel has shaped our current cinema landscape for the worst, and how its increasingly transparent desire to please all of the people all of the time has led to stagnation, but when it gets it right, I'm just as big a sucker for the MCU as anybody else. I hate that the Oscars gave out that ridiculous award for best hype movie moment, but I can't deny that Captain America wielding Mjolnir was one of the most exciting experiences of my time in the cinema. I saw it on the day it opened, avoided any leaks or spoilers, and no mention of Cap with Mjolnir had been revealed in trailers, at Comic-Con, or via some merchandise. So why is the MCU so desperate to stop Thor: Love and Thunder from having a similar moment of joy?

These days, the MCU sells out no matter what it does. It could make Black Widow 2 and have it be Florence Pugh sat in the waiting room at the hospital to get a sprained ankle checked out, and it would still top the box office for a few weeks. Of course, the right amount of money to make is always 'more', so everything needs to be bigger and better than the last thing. Making an MCU movie is practically risk-free these days, yet the franchise refuses to unsqueeze the brakes even a little.

Related: Why Is Everything So Grey In Thor: Love And Thunder?

Thor: Love and Thunder is a cast-iron safe bet. It's Thor, the most famous Marvel character still in the MCU (Spider-Man is a Sony character, if you want to get technical). While the first two Thor movies weren't exactly glorious, Thor played major roles in all of the smash-hit Avenger movies, while the soft reboot Ragnarok catapulted him right to the top of many a 'best MCU