"Should we bother with Summer Game Fest this year? Are there other shows better suited for our title? Should we do our own event?"
Every year, I see the same questions getting thrown my way when it comes to what used to be E3's spot in the calendar. What was once a singular event that brought every publisher, developer, journalist and gamer together to celebrate the industry and its latest and greatest has since morphed into a series of smaller events scattered about before, during and after the typical E3 scheduled week.
Opinions have always been mixed on the newer methods of announcement delivery with some liking its wider and longer lasting presence during June and others seeing it as messy and too thinly spread. Regardless of opinion though, there's little denying the impact these events have across the summer; gamers are watching in anticipation much like they used to with a conference from one of the platform holders at E3.
With so many options for publishers and developers in which to announce or show off their new and exciting title, where should they turn? Who is going to provide them with not just the most sets of eyes but more importantly an engaged audience? That has been and continues to be the million–dollar question.
More games in a show sounds great to consumers, but it makes things especially tough from games businesses
At the end of the day, these events are about one thing: exposure. Whether that's with press going hands on, influencers reacting to shows and reveals or just general discussion over social media, the hope of each event is that it acts as a catalyst to generate attention. This summer was particularly busy with events big and small, so snatching that spotlight and standing out from the crowd has been no easy feat (much like it wasn't when E3 was still a thing). However, instead of a condensed few days, shows are now spread out across several weeks.
Comparing several June events, Fancensus analysed every featured game, measuring its overall
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