When Was Snapchat Created?

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With over four billion Snaps sent each day and hundreds of millions of daily active users, Snapchat is undoubtedly one of the most used social media platforms in the world. The application allows users to toy with augmented reality-based filters, play games, and send Snaps to friends. While these features are also available on other social media apps such as Instagram, Snapchat was the first media-sharing platform to develop disappearing messages. Most recently, the platform rebranded itself and now functions under its parent company called Snap. Over the years, Snapchat has released many features and has a long history of changes.

Did you know that Snapchat was initially called Picaboo? Back in 2011, three students at Stanford University came together and developed a media-sharing application with the idea of disappearing pictures at its core. At that time, Facebook used to be the most popular social media platform, and it did not allow users to send short-lived messages. Reggie Brown, one of the co-founders of Snapchat, came up with this concept and pitched it to Evan Spiegel. The duo reached out to Bobby Murphy to write the code for their idea as he was a software engineer. Several months later, a social media platform called Picaboo was launched from the living room of Spiegel's father, or as we know it today, Snapchat. The original name of Snapchat was based on a game in which people hide their faces from a baby and pop back into sight, exclaiming the word 'Peekaboo,' which was similar to the platform's core idea.

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Shortly after the application was launched in Jul. 2011, the co-founders received a cease-and-desist notice from a company that had trademarked the name prior.