Vodafone Idea Enters Mobile Gaming Market With Vi Games Service
Vodafone Idea on Monday launched its gaming service that is available in partnership with mobile gaming company Nazara Technologies. Called Vi Games, the service is claimed to offer more than 1,200 Android and HTML5 based mobile games across 10 genres directly through the Vi app. Gaming titles on Vi Games are available to both prepaid and postpaid subscribers. While some games are available under a subscription model, Vodafone Idea is also offering over 250 free games on the platform for all its customers.
Vi Games brings mobile games based on genres, namely Action, Adventure, Arcade, Casual, Education, Fun, Puzzle, Racing, Sports, and Strategy. There are also games based on Disney cartoons and movies, such as Big Hero 6 Bot Fight, Castle of Illusion, Ducktales Remastered, and Disney Kickoff, among others.
Vodafone Idea is offering gaming content in three distinct categories: Platinum Games, Gold Games, and Free Games.
Gold Games are available through a Gold Pass that brings 30 gaming titles at Rs. 50 for postpaid users and Rs. 56 for prepaid users — for a validity of 30 days. Platinum Games, on the other hand, will be available on pay per download basis through a Platinum Pass at Rs. 25 for postpaid and Rs. 26 for prepaid users. However, Free Games are available as free-to-download titles through the Vi app.
Gradually, Vodafone Idea is planning to grow the Vi Games proposition with social gaming and e-sports. The prime aim of the new service appears to enhance the average revenue per user (ARPU) and stay relevant in the competition against Airtel and Jio.
“We are seeing a significant uptake of gaming consumption in India with more than 95 percent of gaming enthusiasts using the mobile device to enjoy a wide variety of
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