Video: Wordle, one year later

gamedeveloper.com:

In this insightful and honest talk about viral word game Wordle's first year at the New York Times (NYT), executive producer Zoe Bell outlines the core teachings she and her team came to from shepherding a viral game to a new platform and helping it grow. Bell goes through the first year of Wordle in the publication's possession chronologically, extolling the virtues of "first, do no harm," to the game, adding value to the experience, and overall deciding to "buy a game you love and treat it like you built it."

Bell notes that at first, the Games team had other plans for 2022 (it was supposed to be "the year of Spelling Bee" one of the NYT's other popular word games), but the opportunity to jump on the Wordle ship was too good to ignore:

"If there's a viral hit game in your genre that you can possibly buy, that changes everything," says Bell, noting that the team spent a great deal of time planning their tech, policy and messaging around the acquisition.

"We knew that if we had any chance to hold on to our audience, and even growing it a little bit, we had to preserve Wordle as an internet treasure. So, our product, engineering, and design teams set out with one mission in mind: 'first do no harm at all.' Keeping the game as similar as possible to the existing viral hit while simultaneously kind of assimilating it into the New York Times ecosystem... was not an easy mission."

Smart planning and giving the teams the proper time they needed to "do no harm" helped, as Bell details in the next few months of the timeline.

Bell also addresses the controversy Wordle experienced when "fetus" was the word of the day in spring 2022. A few days before the controversy, an engineer came to the leads with a heads up that fetus was about to