Verve group finds new ways to advertise to gamers
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Advertising was, at one point, pretty straightforward. For a time in our history, everyone watched TV. You’d pay some folks to make you an ad. Then you’d pay another group to play that ad on “Must See TV.” Those days, however, are fading fast.
Then came the world of CTV, or connected TV. Now, a large portion of the world watches TV via connected devices like Roku, AppleTV or from a SmartTV. These services, of course, sell ad time, but how do you know you’re reaching your target audience? The Verve group has an answer for that.
Recently, Verve, with gamigo, ran a test for the MMO Trove. Verve added lapsed Trove users to their in-house platform to calculate the most effective places to advertise. With this initiative, Trove on gamigo saw 34% lower CPM and 12-fold higher engagement than on other available channels.
“The blueprint for gaming publishers and advertisers to reach the ever-elusive gaming community is now here,” said Merv Lee Kwai, chief gaming officer of gamigo group. “Even as users continue to game across multiple platforms, it is possible to capture their attention with the right omnichannel offering. We are thrilled to introduce such an impactful innovation to the industry.”
Gaming, in every category, continues to grow by leaps and bounds. By coupling gamers with advertisers via CTV, the Verve group believes it has made a significant breakthrough. Many gamers are cord cutters and are therefore hard to reach via classic advertising methods. If the results achieved with the Trove campaign are any indication, they could be right.
“Programs and innovations like this demonstrate why Verve Group is so committed to
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