Popular British fitness apparel and accessories brand Gymshark and streaming giant Valkyrae have officially joined hands. Taking to her Instagram and Twitter handle, Valkyrae confirmed the news, eliciting a wave of positive reactions from streamers, fans, and followers worldwide.
On September 10, Gymshark shared an image of an advertisement in Times Square, New York, teasing the upcoming project involving none other than YouTube Gaming sensation Rachell "Valkyrae." Using her iconic Twitter bio "hihihiihihiiihi" in the teaser post, the company managed to attract massive attention. Gymshark's tweet was an instant hit, racking up over 7K likes in no time.
Instagram Post
The official announcement post for the collaboration was made less than two hours ago and has already gone viral, racking up over 110K likes on Instagram. Suffice to say, fans are absolutely delighted to see their favorite streamer on a Times Square advertising board.
Fans have reacted to the post, congratulating Rae for this recent feat. Here's how everyone showered her with positive and wholesome messages:
Fans on Twitter were delighted to learn about the 30-year-old content creator collaborating with the activewear brand as Valkyrae is extremely dedicated to her workout schedule and fitness regimen. Most people were absolutely thrilled about the upcoming merch, and some even congratulated Rae for collaborating with such a prominent fitness brand.
Instagram Post
Here's what fans had to say:
Notably, this isn't the first time the UK-based activewear brand has collaborated with high-profile influencers and popular gyms around the world. For instance, in 2018, Gymshark collaborated with one of America's biggest gym chains, Gold Gym, to launch limited-edition
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