UK regulator changes tune on Microsoft Activision deal

pcgamesinsider.biz:

The UK's Competition and Markets Authority (CMA) has changed its opinion on Microsoft's proposed acquisition of Activision Blizzard.

In a post on its website, the government body said that the deal would likely not have a negative impact on competition within the UK's console games market. The CMA also doesn't believe that Microsoft would make Call of Duty exclusive to its platform as it would likely damage its business.

"While the CMA's original analysis indicated that this strategy would be profitable under most scenarios, new data – which provides better insight into the actual purchasing behaviour of CoD gamers – indicates that this strategy would be significantly loss-making under any plausible scenario," the CMA wrote.

"On this basis, the updated analysis now shows that it would not be commercially beneficial to Microsoft to make CoD exclusive to Xbox following the deal, but that Microsoft will instead still have the incentive to continue to make the game available on PlayStation."

There are still concerns about the impact on cloud gaming, which we will no doubt hear more about in greater detail ahead of its April 26th final decision.

“We appreciate the CMA’s rigorous and thorough evaluation of the evidence and welcome its updated provisional findings," a Microsoft rep said.

"This deal will provide more players with more choice in how they play Call of Duty and their favourite games. We look forward to working with the CMA to resolve any outstanding concerns."

An Activision Blizzard spokesperson added: "The CMA's updated provisional findings show an improved understanding of the console gaming market and demonstrate a commitment to supporting players and competition," the company said.

"Sony's campaign to protect