Ubisoft says NFT detractors simply ‘don’t get it’

metro.co.uk:

As the company continues to defend NFTs, a Ubisoft representative suggests anyone complaining about them just doesn’t understand them.

Despite companies insisting NFTs are the future of games, the average player has made their feelings towards them very clear. Stalker 2’s NFT plans were outright scrapped following a backlash and Ubisoft’s announcement video was so thoroughly disliked that it was delisted from YouTube.

Ubisoft, however, remains committed to the idea and now a representative has said that NFTs can only be beneficial for players and the problem is that they don’t understand that yet.

Speaking with Australian website Finder, Nicolas Pouard, VP at Ubisoft’s Strategic Innovations Lab, was asked about the feedback and criticisms towards the company’s NFT plans.

‘I think gamers don’t get what a digital secondary market can bring to them. For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation,’ said Pouard.

‘But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself. So, it’s really, for them. It’s really beneficial. But they don’t get it for now.’

Whether intentional or not, implying detractors are only complaining because they’re stupid may not be the best idea to convince them otherwise.

His acknowledgment over the perfectly reasonable concerns regarding NFTs environmental impact, and that Ubisoft is focused on the ‘end game’, also suggests that the publisher simply doesn’t care about that aspect.

It’s also funny to hear him push the idea of reselling NFT items after