Ubisoft's NFT Initiative Crashing and Burning is the Best Case Scenario
In late 2021, Ubisoft launched an NFT project called Ubisoft Quartz. The initiative aims to weave NFTs into games by turning in-game cosmetics into collectible NFTs. The first game to get the Ubisoft Quartz treatment was Tom Clancy's Ghost Recon Breakpoint on PC. Although there are NFTs up for grabs that are good-looking, there are some steep requirements to gain them. For instance, the Wolf Enhanced Helmet A can only be claimed by players with 600 hours or more of global playtime, and Wolf Enhanced Pants can only be acquired by completing 100 hours or more of playtime.
With many people already feeling negative about NFTs in general, their inclusion in the video gaming realm was not well received. Despite Ubisoft's attempts to make Ubisoft Quartz gain mainstream acceptance, player interaction with the project has been low. While this may be a disappointment for Ubisoft, some gamers are celebrating, as it may have prevented destructive trends from worming their way into gaming.
Ubisoft's Quartz and Digit NFTs Are Unsustainable
NFTs, or non-fungible tokens, are a form of cryptocurrency that uses blockchain to verify their uniqueness. There are many potential uses for NFTs, as each NFT is unique and cannot be replaced by an identical asset. Digital artists have used NFTs to make their art non-replicable, allowing buyers to know that the art they purchase is one of a kind. Artists that have found success with NFTs include Beeple who, in 2021, sold an NFT for $69.3 million. With that much money flowing in the NFT market, it was only a matter of time before other industries, including gaming, would try to take advantage of NFTs.
Ubisoft Quartz is Ubisoft's attempt to insert NFTs into its games by making them playable. These NFTs,
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