Together Labs launches MetaJuice for NFT games and apps

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Together Labs launched MetaJuice, a new division dedicated to powering blockchain tech for games and apps.

MetaJuice aims to unlock blockchain-driven markets that allow everyone to create, earn, own and shape the future of the metaverse, the universe of virtual worlds that are all interconnected, like in novels such as Snow Crash and Ready Player One. 

John Burris, president of MetaJuice and chief strategy officer of Together Labs, is talking about the new division at our GamesBeat Summit: Into the Metaverse 2 online event today. Together Labs owns IMVU, the social gathering place with a million daily active users.

Now MetaJuice will bring Redwood Together Labs’ VCoin, VCore, and nonfungible tokens (NFTs) to market.

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“You’ll see an acceleration of our NFT plans of VCore being put into the market,” Burris said. “We’re trying to move quickly.”

MetaJuice is launching these crypto-assets first in the IMVU metaverse application and soon in Together Labs’ new metaverse, WithMe.

IMVU was founded in 2004 and last raised money in 2008. The company has raised a total of $77 million, and it is working on a new social experience dubbed WithMe.

While these assets will launch first in the Together Labs’ platforms, the vision of MetaJuice is to empower users across all metaverse platforms to freely engage, earn and own assets. That means it will work with other companies.

“Together Labs’ has always been a pioneer in the metaverse. We will continue to lead the way with the introduction of our new blockchain entity and cutting edge digital