Thermaltake's new gaming chair is giving us peak Porsche marketing

pcgamer.com:

Can we just take a moment to ask if Thermaltake is alright? The company's recent press images have taken an artsy turn, in particular the brooding, slightly ominous header image above makes us genuinely concerned that something's wrong.

The images turned out to be part of Thermaltake's press efforts to get us to notice the Argent E700 Real Leather Gaming Chair, Thermaltake's recent collab with Studio F.A. Porsche. A project through which the company is "Bearing Witness to a New Dawn."

Thermaltake has, by way of promoting its new gaming chair, taken to exhibiting the work of artists, musicians, and athletes whose «master craftsmanship, cross-disciplinary creation and stable spiritual power, echoes the spirit that Thermaltake wants to convey.»

Mr. Fan Cheng-Zong is the «contemporary artist with an old soul» who we see hunching over his creations in such a dejected fashion. He's also been shot sitting seriously in, and next to, the chair, as well as the all important Simba-ing of his work while leaning back in the chair shot, which I'll be writing to my boss about later. 

Frankly, it should be mandatory for all our product shots from now on.

He is joined by Ms. Tai Siao-Chun, a musician keeping her indigenous heritage alive through tunes played on her moon lute (what an awesome name for an instrument); and Mr. Douglas Creighton, a professional basketball player from P. LEAGUE+, who Thermaltake says has «transformative ability when he is on the court,» whatever that means.

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All these shots are, of course, an attempt for Thermaltake to show off their new chair, and it's great