The Trials And Tribulations Of An Acquisition: A Look At Microsoft's Journey To Purchase Activision Blizzard

gameinformer.com:

Xbox’s first-party studio lineup in 2017 consisted of five studios and a publishing arm: Rare, Turn 10, 343 Industries, The Coalition, Mojang Studios, and Xbox Game Studios Publishing. Today, six years later, Microsoft owns more than 50 studios, thanks to various acquisitions over the years.

Microsoft announced in January of 2022 that it was acquiring Call of Duty and Diablo maker Activision Blizzard for a colossal $68.7 billion, the largest video game acquisition ever. After nearly two years of Stateside court cases with the federal government, appeals and appeasements across the pond, unprecedented document leaks, direct arguments from rivals like PlayStation, and more, the deal is complete: Xbox is home to all 19 of Activision Blizzard’s studios (and King’s 11 mobile game development studios as well, since Activision Blizzard purchased the company in 2016).

Following the official announcement of the acquisition, lawyers and analysts were quick to bring up the U.S. Federal Trade Commission lawsuit against Microsoft in 1999, in which the regulatory agency argued that Microsoft was monopolizing the PC home market with its proprietary software and technology restrictions. Microsoft lost that case, with a judge ruling it violated the Sherman Antitrust Act. But an appeals court overturned it, and Microsoft and the FTC settled, which Lee Law founding partner Michael Lee says is typical.

“Ninety-nine percent of all these things get resolved by a settlement, but I think once you have a history of anti-competitive behavior – I don’t think it’s vengeance – but I definitely think there is more scrutiny placed on companies that did it once that might want to control the market in other areas,” Lee, otherwise known as GeekAttorney