Valve's importance to the game industry can't be understated. As the creator of Steam, it plays a major part in distributing PC games from acclaimed developers and indie studios alike. It also has a long, rich history of developing influential video games like Portal, Half-Life, and Left 4 Dead. Now Valve and Steam have their own console. Steam users can finally pick up the handheld Steam Deck for themselves, allowing them to play a huge number of Steam games on the go. Valve tried to break into the console industry before with the canceled Steam Machine, but based on the high number of Steam Deck orders, Valve's latest attempt has truly hit the mark.
The Steam Deck is particularly significant because it's a sign of what Valve is capable of. Although Valve has produced some very valuable games and gaming tools in the past, it hasn't been quite as productive in recent years. The Steam Deck serves as a reminder that Valve is a highly creative company that may still have a few tricks up its sleeve. Valve designer Greg Coomer recently told Axios that Valve has multiple games in development, which is great news in the wake of the Steam Deck's release. Returning to some of Valve's iconic franchises could make the Steam Deck an even bigger success.
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Valve has a ton of franchises that could really shine on the Steam Deck, so it would be wise to promote them aggressively. If its new games are long-awaited titles like Portal 3 and Half-Life 3, then Valve could consider running discounts for these games that are exclusively available to Steam Deck owners, building new interest in these franchises ahead of new releases. Even if Valve's upcoming games are completely
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