The Smile curse is already taking over television with a creepy marketing campaign
Paramount Pictures creeped baseball fans out over the weekend, with an eerie marketing campaign promoting its upcoming horror movie Smile. During the Red Sox-Yankees, Mets-Athletics and Cardinals-Dodgers games on Friday, September 23, the studio planted several actors in the stalls – and each of them spent the entire time staring into the broadcasting cameras while sporting a sinister-looking grin.
Starring Jessie T. Usher (The Boys), Kyle Gallner (Scream), Robin Weigert (Deadwood), and Mare of Easttown's Sosie Bacon, the film centers on Dr. Rose Cotter, a therapist who starts experiencing terrifying visions after a patient dies violently during a session.
Here’s some fun, clever movie promo - Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras. The results were indeed creepy. Going to a game this weekend? Watch out for the smiles!
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