The Problem With Don't Worry Darling's Marketing
No matter what a film is actually about, the marketing leading up to its release is going to be the initial impression that the audience has going into it. If done poorly, it can lead to people not realizing what a story is actually about, and even discounting a movie because of it. A lot of films have this problem, especially when their trailers don't do a good job of conveying what the actual message or plot line of the movie is going to be about.
Recently, there has been a discussion around this very topic with the upcoming movie Don't Worry Darling, directed by Olivia Wilde. Florence Pugh, one of the stars of the film, even criticized the way the movie has been marketed herself, and it has led some people to become concerned that the marketing of the movie is going against the very themes that the film is actually trying to explore. So much of the marketing has been focused on the men and the sex present in the movie, to the point where a lot of people aren't even aware of what story the film is trying to tell in the first place.
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Don't Worry Darling is a thriller that follows a 1950's housewife (Florence Pugh) who lives in a utopian community with her husband (Harry Styles), as she begins to suspect that something disturbing may be lurking under the surface of their supposedly ideal society. This is something that was made clear even from the initial trailer, but this plot was ultimately overshadowed by the rest of the marketing, as many people weren't even aware that the movie was supposed to be a thriller.
This is due to the fact that the initial trailer drew a lot of buzz for including clips of intimate sex scenes between Pugh and Styles' characters, which was
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