Recently, the Disney and Marvel Games Showcase and the Ubisoft Forward presentation both aired. With a Nintendo Direct recently airing and Tokyo Game Show just around the corner as well, it feels like the final big news rush of 2022’s summer has begun. Fans are still uncertain about the whereabouts of the next PlayStation Showcase, but there will be plenty of livestreams to sink their teeth into in the meantime. E3’s temporary dissolution left the industry without a focused event to ensure all announcements happen within a short timeframe, but September should mark the last major marketing push before December’s Game Awards.
Unfortunately, not all game events are made equal. Even in situations where interesting games are being covered, the format of a show can still drag the mood down. This is the main reason why Nintendo Directs are so appreciated these days, as they almost always maintain a good flow between announcements. Pacing and holding interest was much more shoddy in Nintendo’s earliest Directs, and many other companies discovered that it could be an issue once they adopted the format. Most recently, both Ubisoft Forward and the Disney and Marvel Games Showcase had severe pacing issues, managing to hit both extremes of the problem.
Disney Illusion Island Could Fill the Rayman Legends, New Super Mario Bros. Co-Op Platformer Void
Up first on September 9th was the Disney and Marvel Games Showcase, but it did not overstay its welcome. If anything, it barely stayed at all. The event lasted twenty-three minutes and stuffed roughly sixteen announcements into that runtime. That’s less than two minutes spent on every announcement, and no long trailers. Segments that included Blessing Adeoye Jr. speaking on the present topic
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