The Nintendo Switch 2 reveal needs these 3 things to succeed

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Table of Contents The gimmick The games The lifestyle

Nintendo is still eerily silent about its next console, but the clock is ticking. According to Nintendo, the Switch 2 will be unveiled within the next month and a half, by the end of this fiscal year. We don’t know exactly what form that will take yet, and rumors surrounding the device have been chaotic for over a year. While I don’t have any insider info or shocking leaks to share, all of this fervor around Switch 2 has me looking back at the eloquent reveal of the Nintendo Switch.

From its first teaser in October 2016, Nintendo handled the rollout of Switch masterfully. While Nintendo has since delisted the Switch’s debut trailer (it’s still available elsewhere on YouTube), it still stands as one of the best console reveals of all time. If Nintendo re-creates the three elements that made the Switch’s announcement so impactful, it’ll get its next-gen console started on the right foot.

The gimmick

“Gimmick” is typically used in negative contexts, but Nintendo console gimmicks often become industry-changing. The Wii revolutionized motion controls, while the Switch was the precursor to a wave of handhelds capable of running PC or console-quality games. Throughout the reveal trailer for the first Switch, Nintendo emphasized the console’s hybrid nature, highlighting several scenarios in which its portability could be useful. Who can forget the woman bringing her Switch to a rooftop party and busting out a single-player Mario game?

While the Switch 2 isn’t expected to deviate from its predecessor that harshly, it’s bound to have some sort of unique feature that helps it stand out from any hardware Nintendo has made before. Based on leaks, the Joy-Cons for Switch 2 seem to have some new capabilities, including what could be an optical sensor. Within the first 30 seconds of the Switch 2’s reveal, we should know what makes those controllers, and the console at large,