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The metaverse is already here — and it’s full of Pokemon, says Niantic CEO John Hanke
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theverge.comJohn Hanke is the CEO of Niantic, a company that makes the wildly popular Pokémon Go mobile game in partnership with Nintendo and the Pokémon Company, but John actually started it as a skunkworks project when he was a Google Maps executive and spun it out.
Pokémon Go and its predecessor Ingress are now the largest and most successful augmented reality games in the industry, which means John has long been at the forefront of what we’ve all started calling the metaverse: digital worlds that
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