The Kardashians: Kim Kardashian's Trademark Fight For SKKN Explained
Kim Kardashian's skincare line SKKN is set to launch on June 21st, but The Kardashians star is still in the middle of a trademark fight after being hit with a cease and desist letter last year. Kim announced her new skincare line on June 1st, and the product containers seem to fit Kim's beige minimalist style. The line features nine products, including a facial cleanser, exfoliator, serums, and face oils. The SKKN announcement comes just a few months after Kim revealed she'd be rebranding her makeup company KKW Beauty. The star became legally single and dropped West from her last name in March, which fans think is the reason behind her rebrand.
However, when Kim announced SKKN, she was immediately hit with criticism and comparisons. Lori Harvey, whose father is television host and comedian Steve Harvey, launched her skincare brand called SKN in October 2021. Fans immediately saw similarities and thought Kim may have stolen her SKKN brand name from Lori. The accusations would not be the first time Kim has been accused of stealing from black women and appropriating their culture. The Kardashians star has worn cornrows and Grillz and has tinted her skin to look much darker on multiple occasions. Her behavior is damaging because it makes the public think Kim created these styles, when they were actually created by people of color long before she was famous.
Related: How Kim Kardashian Can Rebrand KKW Companies After Dropping West Name
The SKKN criticism didn't stop with Lori Harvey, and neither did the accusations that Kim regularly steals from black women. As the launch date for her skincare line approaches, The Kardashians star is still in the middle of a trademark fight over her brand name, according to The Fashion Law.
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