Fans Say Kim Kardashian Credits Kanye With SKKN Branding To Shift Blame
Fans think Kim Kardashian is only crediting Kanye West for the branding of her SKKN imprint to shift blame from The Kardashians star. Kim has been facing criticism around the branding of her new skincare company. Between sharing the name with two other skincare brands and charging what many say are unreasonable prices for faulty packed products, Kim hasn't received the warmest response to her shift to the skincare industry. But the SKIMS founder recently took to Instagram to share Kanye's influence in the creation of SKKN.
Kim has no issue praising Kanye for his unwavering support in her rise to business moguldom. The Yeezy founder has had a great influence on Kim's inception into the business space with her former KKW Beauty brand and the launch of SKIMS. It was Kanye's power in the fashion industry that helped open doors for Kim that had been shut prior to the pair becoming a Hollywood power couple. Even after filing for divorce from Kanye in February 2021, the rap/fashion mogul continued to support Kim through the rebranding of her beauty company and the launch of her first skincare line.
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But Kim recently took to her Instagram Story to give her ex-husband Kanye all the credit for the branding of the skincare line. While showing some of the mood board from what Kim noted as an "original brainstorming session," the reality star gave a special shoutout to Kanye for coming up with the company's name and image. «We came up with the new name, that was actually his idea and the packaging shapes were his and even the fonts he did just like SKIMS,» Kim said in the video captured by The Shade Room. But fans were quick to accuse Kim of only crediting Kanye with the branding
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