Kylie Cosmetics Can't Compete With Celeb Makeup Brands, Say Fans
Fans don't have much faith in Kylie Jenner's makeup brand, Kylie Cosmetics, and they think The Kardashians star's brand can't compete with other celebrity makeup companies. Kylie Cosmetics was standing tall at the top of the makeup industry pyramid when she launched the brand in 2015. At the time, Kylie's full lips were the talk of the town, and the reality star had just revealed that lip fillers were the cause of her fuller pout. However, fans didn't care that makeup wasn't behind Kylie's new look, and when she launched her lip kits in November 2015, they sold out in under one minute.
With the success of Kylie Cosmetics, the young star was gearing up to be the next Kim Kardashian of the Kar-Jenner family. At the time, Kylie's makeup brand was sold exclusively on her website and could not be found at retailers like Ulta Beauty or Sephora. This made her brand especially exclusive and that much more desirable to fans. It was near impossible for anyone to get their hands on a lip kit, and Kylie was indulging in her success. By 2017, Kylie had her own spinoff on E! called Life of Kylie. Unfortunately, the series only lasted for one season. These days, Kylie keeps a much lower profile and seems more devoted to her children than keeping up with her sister Kim.
Related: Keeping Up With the Kardashians: Inside The Fall of Kylie Cosmetics
In the years after Kylie Cosmetics became famous, other celebrities have come out with their own beauty brands, and fans believe Kylie is struggling to compete with the newer makeup companies. TikTok user @olivialayne6 shared her theory on why she believes Kylie's makeup brand is no longer doing as well as it used to be. According to the user, Kylie's branding is not as relevant as it was from
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