The Batman Tickets Are More Expensive Than Other Movies At AMC Theaters
The mega movie-theater chain AMC will be charging more expensive tickets for The Batman, the company's CEO has confirmed. Directed and co-written by Matt Reeves, DC's standalone reboot of Bob Kane's Dark Knight sees Robert Pattinson donning the legendary cowl as he takes-on the mysteriously cryptic terrorist The Riddler (Paul Dano), who is murdering the corrupt elite of Gotham City. The cast also features Zoë Kravitz as Batman's morally-ambiguous ally Catwoman, Andy Serkis as his ever-faithful butler Alfred, Jeffrey Wright as Lieutenant James Gordon, Colin Farrell as the vicious mobster The Penguin, and John Turturro as the crime lord Carmine Falcone.
Despite maintaining its status as being the largest chain of movie-theaters in the world, AMC has not had an easy time of the past two years. The company announced the closure of all of its cinemas in March 2020 in response to the Coronavirus pandemic, a situation which lasted longer than they initially expected, and left the company in deep financial trouble. This was further exacerbated by the altercation AMC had with Universal Pictures, refusing to exhibit any more of their films after the production company announced that they would premiere new releases both theatrically and via on-demand streaming services on the same day. But while AMC resolved its dispute with Universal and managed to gradually reopen its theaters, the company ultimately lost over $4 billion as a result of the pandemic.
Related: Streaming Can't Be Blamed For Post-Pandemic Box Office Performance
The company has naturally undertaken a number of strategies to recoup this extraordinary loss over the past year, and their latest approach looks to experiment with "variable pricing" for tickets to different
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