Take-Two boss credits "three-part strategy" for avoiding mass layoffs this year
Strauss Zelnick, boss of GTA publisher Take-Two, has credited the company's «three-part strategy» as the reason it has managed to avoid mass layoffs this year.
As we have reported numerous times over the past several months, the video game industry has seen layoffs after layoffs this year. This has resulted in studios being closed, such as Saints Row developer Volition. Others, such as Epic, have seen their numbers significantly reduced.
According to Zelnick, Take-Two has managed to avoid such consequences thanks to moderate investments and a focus on efficiency over recent years.
Speaking with Eurogamer's sister site GamesIndustry.biz, Zelnick said he believes many other studios and companies «overbuilt during the enthusiasm of the pandemic». As a result, they are now in the process of «rationaling», as the industry comes back down from 2020/2021's boom.
«I think we were a little bit more moderate,» Zelnick replied when asked how the Grand Theft Auto publisher has managed to come away relatively unscathed in a tumultuous year. «We have a three-part strategy — innovation, creativity, and efficiency — and I think our focus on efficiency [means that] on an ongoing basis, we're always rightsizing the team.»
Zelnick stated the company went «through an integration process when [it] acquired Zynga», noting that this allowed Take-Two to «gain efficiencies at that time».
Meanwhile, despite this year's cascade of layoffs and more competitive (and challenging) market, Zelnick said he is still optimistic for next year. «The only thing we can do is be lean, be innovative and be creative,» he said.
«Our priorities remain to create a disproportionate number of hits, and to bring the highest quality entertainment experiences to
Read more on eurogamer.net
