Streaming is the key to discovery
Sam Naji and Damian Abrahams
Wednesday 18th May 2022
The dynamics of game discovery and consumption in the video games market is constantly changing. Relevancy and game discoverability has become just as critical for game producers as the quality of the game itself.
The release of the number of video games in the last ten years has become extensive. Steam currently boasts over 50,000 titles and there are almost 1,000 new titles released every year on the PlayStation and Xbox consoles alone. Gamers are literally flooded with new content daily, so discoverability is now one of the major concerns from content makers.
The very nature of game discovery has had to keep up with the times, over and above traditional methods such as advertising, word of mouth or demos. Today, it is all about streaming videos.
The very nature of game discovery has had to keep up with the times. Today, it is all about streaming videos
One of the major business requirements from game producers is the need for up-to-date data on which games are being watched on the various streaming channels: Twitch, YouTube Gaming, Facebook Gaming, Trovo and so on. The relevancy of these channels for content makers is so that their games can get discovered. This is because there is a strong correlation between video content viewed and games bought.
The newsletter TheGameDiscoverCo, dedicated to helping indie game makers get their games discovered on Steam, has repeatedly found that the number one factor in driving discoverability is streaming. It is crucial for games to get aired and watched -- the more popular the streamer, the better.
The content streamed can either take the form of esports, walkthroughs, couch co-op, multiplayer, and reviews. The common element is
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