Step up for diversity: Gaming companies are hiring more women, expanding their user base

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Female gamers are on the rise, and a fresh report indicates that the number has increased exponentially following the pandemic disruption. As the gaming market is booming a good opportunity is tabled for developers, entrepreneurs. Gaming companies are banking on the factor and seem to add a different perspective by having women on board. Also Read — Google’s foldable phone is likely to be cheaper than Samsung Galaxy Fold: Here's why

As per an ET report, companies like Zynga, Gamestacy, now.gg, in India are focusing on bringing more women to ensure their ‘workforce reflects their consumer base.’ As female gamers are changing the online gaming landscape, these companies are hiring women in key segments like game development, quality assurance, game design to add more inclusive games. Also Read — Google, Facebook CEOs accused of colluding to dominate ad market

“Designing games was something not really done by women in the past, which explains all the shooting and killing in older games. Now, we want more women to lead our ideas, design, and narrative teams on creating more inclusive games,” Danish Sinha, founder of Gamestacy, told the publication. Also Read — Google still working on a the Pixel Fold, hints new Android 12L beta

The startup is said to have partnered with design campuses in this regard to engage women artists, and illustrators. now.gg are even giving room to maneuver for those women employees who took a break in their career due to personal reasons. The company has groomed them to begin their professional journey again, and it has been hosting sessions to address female employees’ health and career concerns.

While the video game industry was considered to be ‘male-dominated,’ a dynamic shift has been observed in