Announcing the first annual Product 50, honoring the most innovative people in product
Presented by Amplitude
The C-suite has continually evolved to keep pace with the impact technology has had on business. The CIO stepped up as the importance of data grew; the CTO took charge when companies needed a way to manage their tech stack; the CMO embraced the emergence of a vast range of digital channels.
And now, in a world where digital products don’t just support the business, they are the business, the chief product officer (CPO) is becoming an indispensable company leader.
“With so many products out there, it’s more important than ever to create loyalty and think about how you retain customers,” says Justin Bauer, SVP of product at Amplitude. “This is why we’re seeing the rise of the chief product officer, and why we believe that product people will become the most powerful individuals within any business.”
To that end, Amplitude is launching the Product 50: the definitive ranking of the best and brightest in the product space. These are the product leaders developing ground-breaking digital products, transforming legacy companies into product-led organizations, or advising the most successful teams on the modern way to build products.
Companies are realizing that they need to adopt a product mindset if they’re going to survive in this new era, where product is now your best distribution channel and your competitive advantage. Digital has also transformed the buyer’s journey. People are making purchase decisions based on the quality of the product itself determined by free trials or freemium subscriptions, not marketing campaigns or sales pitches.
As a result, a visionary product leader has become one of a company’s most powerful assets. And recognizing those individuals is what Product 50 is all about.
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