A few months ago, Square Enix sold off Eidos, Crystal Dynamics, and Square Enix Montreal to Embracer Group for what seemed like a pittance.
These were profitable studios that had previously made critically acclaimed titles like Tomb Raider and Deux Ex, and there was every possibility that they were going to do it again.
Earlier today, Square Enix discussed the sale during a conference call for its latest financial results. Analyst David Gibson sat in on the call and provided a summary on Twitter (via VGC) that was pretty eye-opening.
Related: Why Square Enix Sold Eidos Montreal and Crystal Dynamics For Just $300 Million It turns out that Square Enix wasn't necessarily concerned about the profitability of the studios themselves, but more concerned about games like Tomb Raider and Deus Ex taking away from the financial performance of Square Enix's other brands. "Crystal Dynamics/Eidos sale was driven by concerns that the titles cannibalized sales of the rest of the group and so it could improve capital efficiency," wrote Gibson, adding that the sale was just phase one of Square Enix's master plan.Read more on thegamer.com