A reader is convinced a combined Sony and Nintendo is the only way to compete with Microsoft and other tech giants like Google and Apple.
We’ve all had a good laugh at Google admitting that it’s shutting down their streaming service Stadia, but to be honest it’s news that worries me greatly. While they were wasting time with that, they were no threat to gaming but now that they’ve stopped my concern is what they’re going to do next. Gaming is a big enough business that they aren’t going to just ignore it now, because of one setback. No, they’re going to do the more obvious, and far more destructive, thing of buying up companies that have managed to do what they could not.
Google and Microsoft are two of the biggest companies in the world, so there’s really no limit on who they could buy. Money isn’t a question and I’m sure monopoly investigations aren’t going to be either. If a company doesn’t want to be bought that will slow things down but hostile takeovers are totally a thing, so that’s not going to stop them for long.
When Amazon’s Luna service fails (if it’s not already assumed to have) they’re likely to think in the same manner, just as they did when they bought Twitch. If Google does it first, they’ll only be more incentivised, which will probably draw in Apple too, and who knows how many other companies. Gaming as we know it will be chopped up and sold as commodities to companies that neither know nor care anything about the products they make, only that they don’t want their rivals to own them.
The trend is already well on the way, with Microsoft already poised to make Call Of Duty an exclusive in the shortest amount of time possible, based on the half-truths and vague promises they’ve give the world’s various
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