Sony partners with Spin Master on toys and merch for PlayStation games
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Spin Master today announced it has entered a new licensing agreement with Sony. The former is the toy licensee for first-party PlayStation titles, meaning it will make merch for several of Sony Interactive Entertainment’s (SIE) biggest brands.
According to Spin Master, this includes titles like God of War, Horizon, The Last of Us, and Uncharted. It plans to create products “in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.”
Chris Beardall, Spin Master’s CCO, said in a statement, “Both SIE’s PlayStation and Spin Master share a common goal, to inspire and entertain consumers through the relentless pursuit of innovation. Together we will bring the interactive storytelling of Sony’s immersive PlayStation games to life in an all-new way, extending the fandom from digital to reimagined physical play.”
Spin Master rose to success thanks to properties like Paw Patrol, and it has been expanding its interests in gaming recently. In 2021, it created a $100 million fund, Spin Master Ventures, to invest in toys, entertainment, and digital games.
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Grace Chen, SIE’s VP of network advertising, loyalty and licensed merchandise, said of the partnership: “We are committed to creating the highest quality gameplay experiences for our community of global fans and finding new ways to bring our most beloved
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