The Roku Channel adds 14 linear channels, expanding its local news offering
techcrunch.comRoku announced today that it added 14 new linear channels through its Live TV Guide on its free streaming hub, The Roku Channel, including several new local news streams. Viewers can now access three NBC local news channels, San Diego, Boston, and San Francisco Bay Area, as well as LX News, a news network by NBCUniversal Local that is targeted toward adults aged 18 to 45.
According to TVREV, news is a top category that attracts viewers in the free ad-supporting streaming landscape. After experiencing slow growth in active accounts in the first and second quarters of 2022, Roku has been eager to prove its worth to investors and consumers.
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“We’re thrilled to further expand our NBCUniversal Local news channels lineup to provide streamers across the country with access to valuable local news coverage through The Roku Channel,” Ashley Hovey, Head of The Roku Channel Advertising-based Video on Demand (AVOD), said in a statement. “Since launching our local news category earlier this summer, we have seen users come to The Roku Channel to engage with this programming category in a meaningful way. We’re proud to offer a convenient way for millions of streamers to stay informed on important local topics and current events.”
In June, Roku launched eight NBC Local news channels, the first time that local news appeared on The Roku Channel. In addition to the news channels that Roku added today, other NBC local news channels available on the streaming service include NBC New York News, NBC Los Angeles News, NBC Chicago News, NBC Philadelphia News, NBC Dallas/Fort Worth News, NBC Washington, D.C. News, NBC South Florida News, and NBC Connecticut News.
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