Netflix lost almost a million subscribers in the last quarter, and the streaming giant expects to shed hundreds of thousands more this year.
Does that mean consumers are suffering from “subscription fatigue?”
Or are there just more options to choose from as studios set up new platforms (and withdraw their content from the big red N)?
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“Subscriptions are not dying; they are just evolving,” says Chargebee CMO Sanjay Manchanda, who notes that more than half of all SaaS companies plan to roll out usage-based billing by next year.
To help founders capitalize on this trend, he identified some of the ways companies are evolving as they strive to copy the success of firms like Twilio, Snowflake and Frog.
“Subscriptions are not going anywhere,” says Manchanda. “They have been around since at least the 17th century for a good reason — people like them.”
Thanks very much for reading,
Walter Thompson Editorial Manager, TechCrunch+@yourprotagonist
The subscription pie is getting bigger: How to leverage usage-based billing
On Wednesday, October 19, I’m moderating “How to take the BS out of your TAM,” a panel at TechCrunch Disrupt in San Francisco.
Calculating a company’s prospective market share is notoriously difficult for inexperienced entrepreneurs, and getting it wrong is a red flag for investors. To help founders overcome this hurdle, I’ll talk to three VCso learn more about how to measure TAM in an era when tailwinds are turning into headwinds:
Felicis, Lux Capital and Upfront Ventures tackle TAM at Disrupt
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