There's a myth floating around online. Many anime fans believe that many, if not all, anime are created only to advertise the manga and boost it's sales. And although this myth may have some weight to it, it is far from the only truth. Furthermore, it seemingly diminishes the hard work of animations, voice actors, directors, and the like bringing art to life in the medium of anime. The question is, how much of this theory actually holds weight?
This article explores both the points that support this theory, and the points that knock it down a peg as well. Could it really be a one-size-fits-all-anime situation, or is there more to the industry's relationship between anime and manga? And if this theory is true, is it really worth watching the anime in the first place?
A Beginner’s Guide to Doujinshi
Well, to put it simply, manga sales are boosted whenever an anime is successful. Shows like My Hero Academia turned what was a popular shōnen manga into a worldwide phenomenon. Time and time again, we can see manga sales double and triple immediately after a successful anime. In 2021, it was reported that 2.88 billion people, nearly one-third of the world, watch anime. So if the theory is true, this method could be an incredibly effective method of advertising.
Some anime, like Shadows House, have even had creators admit that the anime was never meant to pass the first season and was originally intended to advertise the manga. The popularity of Spy X Family is reportedly what saved the manga author's career as well. The writer of the original manga wrote an anime-only ending to tie up the loose ends, since it was assumed there wouldn't be a complete adaption of the show. That doesn't mean that every anime is meant to advertise the
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