Sonic Frontiers Has 'Greatly Exceeded' Sales Expectations

gamerant.com:

Sega reveals the recent success of Sonic Frontiers, saying that it “greatly exceeded” its forecasted sales expectations to boot. This was revealed in a recent Q&A with parent company Sega Sammy and its investors, where the company was asked a variety of questions regarding the future of Sonic Frontiers. This includes the current strategy in capturing repeat sales, the game’s reception, along with the current DLC roadmap.

Sonic Frontiers released last November, being the first mainline 3D game in the series in five years since Sonic Forces. There was cautious optimism and lingering doubts on the game’s lead-up, especially during its initial impressions. While the game isn’t without faults and the critical reception was mixed, fans had boldly embraced the franchise’s new direction, which was reflected in the game’s healthy sales numbers. These numbers had exceeded the forecasted projection, according to Sega.

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Sega reported that thanks to a strategy that involved intensive promotions, especially around November, the company has been able to achieve good results. This included a temporary sale around Black Friday, though the price of the game remains the same. The number of units sold for Sonic Frontiers “greatly exceeded” Sega’s original estimation, with the company continuing to sell the game in the long-term with further promotions and development on the DLC.

According to Sega, since Sonic Frontiers launched alongside heavy competition in November, the company took on a “repeat sales” strategy, which had fallen short of its forecast. That said, the amount of repeat sales was maintained between the previous fiscal year, with the game still