Early Access launches through platforms like Steam have become more common. Some have complained about needing to purchase a game while it's undergoing development, even if the price tag is cheaper. However, the chance to get ongoing fan feedback has been invaluable for numerous studios, such as Supergiant Games with Hades. Lavapotion launched Songs of Conquest in Early Access on May 10 with the goal of tailoring its experience to players' interests.
Songs of Conquest began its journey in 2017 with CEO Magnus Alm, technical artist Patrik Liljecrantz, lead game designer Carl Toftfelt, and lead programmer Niklas Borglund aiming to create their own take on the self-titled adventure-strategy genre. The team has since grown to eight employees, along with a number of freelancers helping to recapture and improve upon the magic of classic turn-based strategy games like Heroes of Might and Magic, Age of Wonders, King's Bounty, and Disciples. While Lavapotion knew what kind of audience it was appealing to, Game Rant spoke to Toftfelt about how it is using Early Access to gauge what kind of improvements will be focused on.
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The core «constellation» of founding members has experience in the gaming and wider entertainment industries, with Toftfelt working as an actor and singer for 11 years. Toftfelt and Alm were childhood friends, and Alm described the lead game designer as «one of the most dedicated gamers and clever designer minds I’ve ever encountered» in a statement to Game Rant. Though Toftfelt had only been an acquaintance of Liljecrantz's before Songs of Conquest, and he'd never met Borglund, «We hit it off really fast.»
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