Smart rings set to shine with Noise, boAT gizmos as India named world’s largest smartwatch market
Wearable technology has become extremely popular in the last few years, especially since the emergence of smartwatches. Equipped with various sensors such as heart rate monitor, ECG, SpO2, step and sleep trackers, menstrual cycle tracker, and more, these devices have helped save lives by alerting the wearer of abnormal health issues. India in particular is a big haven for smartwatch companies as it is the world's largest market of these devices. As per a report by Counterpoint Research, India showed a 167 percent year-on-year growth in this segment.
Due to this soaring popularity, there are now many players in the market. While brands such as Apple, Samsung, Garmin, and Fossil have premium offerings with top-of-the-line features, boAt, Noise, and other brands have targeted the budget consumer by offering more and more features at an affordable price. As a result, companies have had to think outside the box to rope in more customers, and this had to the introduction of a new product - smart rings.
Smart Rings are wearable pieces of technology that users wear just like a normal ring. While standard rings are purely worn for their visual appeal, smart rings are equipped with several health monitoring sensors for sleep monitoring, health and fitness tracking, and more. Unlike smartwatches, these devices do not require you to wear them on your wrist, but on a finger. Thus, smart rings are more subtle than smartwatches.
The boAt Ring is designed to be a comprehensive health and fitness tracker with various advanced features for a complete view of user health status. Equipped with 5ATM water and sweat resistance, it can be worn daily and during most physical activities such as steps, distance, and calories burned.
The Smart Ring
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